Portfolio watch
Real estate drains efficiency
P3 has the highest CPL ($838 vs. $587 average, +43%) and a CAC of $1,451, 2.6× the best portfolio. Same spend as the rest, worst return.
CPL P3 $838
INTERACTIVE BOARD
Dashboard · ILMO Example
This is the same engine behind the product. Filter by period, switch views and open the table of any chart to reconcile the numbers yourself.
Indicators per view: V1 · 10 · V2 · 7 · V3 · 6 · V4 · 6 · V5 · 6 · V6 · 3
ARTIFICIAL INTELLIGENCE
Insights that arrive before the report
Trend
Acquisition got cheaper each cycle
CPL fell from $866 (Jan) to $432 (Aug), −50.1% in 8 cycles. CTR rose from 1.62% to 1.92% and CAC dropped to $815.
CPL −50.1%Funnel
Attention at 90%, still 238 leaks
2,385 leads were generated and 2,147 attended (90%). 238 qualified leads were never contacted — every one is paid demand left on the table.
238 unattendedSearch
Unpaid channel compounds
Organic sessions reached 452,000 and the average position improved from 24.3 to 11.6. Top-10 keywords grew from 38 to 112 — supply you do not pay per click for.
112 top-10 keywordsAd waste
Audience saturation in 3 ad sets
3 ad sets run above 4.0 frequency. Two belong to P3: spend keeps running without new reach. Pause or refresh creative before the next cycle.
Frec. 5.8 · P3Data trust
The dashboard is trustworthy
Freshness 3.2 h (target ≤12 h), mapping coverage 100% and availability 99.4%. No silent gaps: every new campaign is mapped before closing the cycle.
3.2 h · 100% · 99.4%